Most people are acquainted with web design as the only service provided by web developers, but there is a lot more you can gain from hiring these professionals. Here are just but few services offered by web designers.
Once the site is complete and live online clients should get feedback from the target audience, and web designers are hired to streamline such a process. Web designers can manage the usability testing aspects by reporting feedback to the client, managing one-on-one interviews and completing surveys.
Sales presentation development
Sometimes clients especially those who are involved in sales and marketing sometimes want to use their website as a visual aid especially during presentations. In such cases, a marketing company can employ the skills of a web designer to convert the site into an audio run demo that can be burned on a DVD which makes it easier to understand different concepts.
Pay per click management
Pay per click is one of the key areas that need a lot of work if clients want to earn from each website visit. If clients have an experience with PPC campaigns and the necessary marketing support the web designer can easily create a pay per click campaign that saves time and gives them more value.
Blog management and customization
Most individuals and business owners will at some point need the help of web designers to create and design blog management services which are beyond the website setup and customization. The aim of the blog management service is to promote linking, add the blog to directories, manage comments and publish posts.
HTML email template design
Some companies and businesses sometimes send e-mail marketing messages. To facilitate the ease of sending message businesses and companies usually employ a skilled web designer to create e-mail templates that have equally the same feel and look as a website.
Every industry wants to stay ahead of the competition, and the best way to be ahead of the game is to hire a website designer to track the activities of their close competitors. This is important because businesses or organization can gain insights on their competitor’s operation which can be beneficial in their current business model.
Analytics reporting and interpretation
There are websites which are created with web analytics code which is beneficial in tracking the site usage. However, it usually takes a lot of time for organizations to review and interpret the analytics and this is where a web designer comes in.